Program Structure

Program Structure

The 4 Es of the Master in Corporate Communication excellence:

I. Enriching

1. Corporate communication (5 ECTS/CFU)
2. Communication planning and measurement (2 ECTS/CFU)
3. Brand management & consumer-brand relationships (5 ECTS/CFU)
4. B2C & B2B Marketing (3 ECTS/CFU)
5. Qualitative & quantitative market research (3 ECTS/CFU)
6. Communication skills (3 ECTS/CFU)
7. Professional life and negotiation (2 ECTS/CFU)
8. Advanced English for relationship management* (3 ECTS/CFU)
9. Italian language and culture* (3 ECTS/CFU)
10. Far East culture and language* (3 ECTS/CFU)

* Language courses are alternative options 

II. Empowering

1. Market insights (5 ECTS/CFU)
2. Advertising creative & media/budgeting strategy (4 ECTS/CFU)
3. Public relations (5 ECTS/CFU)
4. Social Media Management (5 ECTS/CFU)
5. Retail experience (2 ECTS/CFU)
6. Consumer behavior (3 ECTS/CFU)

III. Enhancing

1. Business-to-business relationships (3 ECTS/CFU)
2. Internal communication (2 ECTS/CFU)
3. Event management (3 ECTS/CFU)
4. Crisis communication & issue management (2 ECTS/CFU)

IV. Experiencing

1. Creativity lab (3 ECTS/CFU)
2. Consultancy project ongoing (7 ECTS/CFU)
3. Professional training (individual assessment interviews; self-branding sessions; team-working support; diversity management training; job interview simulation; field trips)

Faculty

Faculty & Partner Organizations

Faculty 

Scientific director
Prof. Maria Zoia

Executive director
Prof. Rossella Chiara Gambetti

Scientific Board
Prof. Edoardo Teodoro Brioschi, Prof. Maria Zoia, Prof. Luisa Camaiora, Prof. Renato Fiocca, Prof. Rossella Gambetti, Dr. Giacomo Archi (Henkel), Alessandro Martello (Former International Marketing Manager, Henkel Germany), Prof. Don E. Schultz (Northwestern University's Medill School), Prof. Philip Kitchen (ESC Rennes School of Business)

Master Executive Coordinator
Silvia Biraghi

Scientific Board Members of the Master Diploma will be available to meet prospective applicants to illustrate the contents of the program on specific dates that will be indicated on the Master web page: http://centridiricerca.unicatt.it/labcom/ipmcc

Teaching Staff

1. Silvia Biraghi, Postdoc Research fellow, LABCOM - Università Cattolica del Sacro Cuore
2. Stefania Boleso, Independent Senior Marketing Consultant
3. Claudio A. Bosio, Dean of the Faculty of Psychology, Università Cattolica del Sacro Cuore
4. Giorgio Brenna, Chairman & CEO Continental Western Europe, Leo Burnett
5. Edoardo T. Brioschi, Past Professor and Chair of Business Communication, Università Cattolica del Sacro Cuore
6. Elisabetta Brunella, Secretary General, Media Salles
7. Luisa Camaiora, Dean of the Faculty of Language Sciences and Foreign Literatures, Università Cattolica del Sacro Cuore
8. Daniela Canegallo, CEO, MSL
9. Chiara Cantù, Assistant professor of Management Sciences, Università Cattolica del Sacro Cuore
10. Mariagrazia Cavallaro, English Language senior lecturer, Università Cattolica del Sacro Cuore
11. Daniela Corsaro, Assistant professor of Management Sciences, Università Cattolica del Sacro Cuore
12. Andrea Cuman, Research fellow, Università Cattolica del Sacro Cuore
13. Fadrique de Vargas Machuca, Independent consultant
14. Renato Fiocca, Professor and Chair of Marketing, Università Cattolica del Sacro Cuore
15. Rossella C. Gambetti, Assistant Professor of Management, Università Cattolica del Sacro Cuore
16. Valentina Giagnoni, Internal Communication Senior Manager, Luxottica
17. Guendalina Graffigna, Assistant Professor of Organizational and Consumer Psychology, Università Cattolica del Sacro Cuore
18. Francesco Guerrera, Art Director and Executive Creative Director, TBWA
19. Philip Kitchen, Research Professor of Marketing, ESC Rennes School of Business
20. Nicola Lampugnani, Copywriter and Executive Creative Director, TBWA
21. Edoardo Lozza, Assistant Professor of Consumer Psychology and Research Methods, Università Cattolica del Sacro Cuore
22. Alessandro Martello, Former International Marketing Manager, Henkel Germany
23. Giorgio Paoletti, Senior Communication Manager, Intesa Sanpaolo
24. Giacomo Passoni, Group Brand Manager, Henkel Italia
25. Steve Quigley, Associate Professor of Public Relations, Boston University
26. Attilio Redivo, Chairman and CEO, Mediacom
27. Silvia Ricchiuto, Italian Language lecturer, Università Cattolica del Sacro Cuore
28. Barbara Sala, CEO, Vizeum - Aegis Media Group
29. Don E. Schultz, Professor Emeritus in Service of Integrated Marketing Communications, Medill School, Northwestern University
30. Beniamino Stumpo, President, Iterion
31. Annalisa Tunisini, Professor of Marketing, Università Cattolica del Sacro Cuore
32. Nicoletta Vittadini, Associate Professor of Sociology, Università Cattolica del Sacro Cuore
33. Maria Zoia, Professor and Chair of Econometrics, Università Cattolica del Sacro Cuore

Career Opportunities

Features and Career Opportunities

Graduates of the Master in Corporate Communication will gain a 360º communication knowledge and may become part of an organization or agency to carry out tasks related to strategic and operational management in all areas of communication:

1. Corporate and brand communication
2. Accounting and strategic planning
3. Public relations and event management
4. Digital communication, social media and community management
5. Internal communication

The Master supports students’ career openings by:

1. empowering students’ self-branding capability by organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;
2. promoting the encounter between students and professionals directly in class. Many of the professors of the Master in Corporate Communication are top executives that may decide to hire students for internships;
3. involving students in field trips to companies, agencies and consumption locations;
4. challenging students with a real consultancy field project, which represents an opportunity to take on the full responsibility in managing a project and delivering a result activating the knowledge developed during classes. Consultancy projects are a real and direct bridge with potential employers;
5. sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;
6. partnering with Università Cattolica Stage and Placement Office which gathers and constantly posts job opportunities.

Alumni are now working for BMW, FIAT, Firmenich, Foodora (Rocket Internet), Google, Gucci, L’Oréal, Leo Burnett, McCann, Mediacom, MSL Group, Nestlé, Ogilvy & Mather, Pandora, Pepsico, Saatchi & Saatchi, TBWA, Valentino, We are Social, Young & Rubicam.

Partner Companies

Supporting Companies: 
Leo Burnett, MSL Group

Partner Companies:
Italian Brand Factory, We are social

Consultancy projects:
During the last editions of the Master in Corporate Communication consultancy field projects were conducted in collaboration with Coop, Disney, EcorNaturasì, Google, Leo Burnett, Lovable, MSL, 3M.

Liaisons companies involved in class presentations, workshops, and company visits:
ABC Production Agency, Campari, Coima Sgr, Heineken, Henkel, International Advertising Association, Mars, Sky,

Entry Requirements

Entry Requirements

General entry requirements:

1. Completion of at least an undergraduate degree, obtained after a minimum of 3 years of study (180 ECTS
2. The undergraduate degree must be obtained before the start of the program
3. Università Cattolica will evaluate candidates’ academic and personal background and decide if they meet the specific conditions for admission to the chosen graduate program

Program-specific entry requirements:

1. Candidates best suited for the program will have a Bachelor or a Master Degree (BA, BS, MA, MS, or MBA) in Economics, Management, Languages, Communication, and Human sciences
2. All applicants should have a basic communication or marketing knowledge acquired during tertiary education or professional experience

Language proficiency

Applicants whose first language is not English or that have not completed a program taught entirely in English, are required to provide evidence of a B2 level of ENglish proficiency; either via a certificate (TOEFL/iBT, Academic IELTS) or via a Skype interview with the Master committee.

Application Procedures

Application Procedures

Please visit the section on application procedures for 1-year Specializing Master for information.

Tuition Fees

Tuition Fees

Please visit the section on Tuition Fees and Scholarships for 1-year Specializing Masters for detailed information.