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Home Graduate Programs 1-Year Specializing Masters in English Master in International Marketing Management

International Marketing Management

Master in International Marketing Management


Program Name: Master in International Marketing Management
Program type: Specializing Master (Master Universitario)
School: Economics - Psychology
Campus: Milan, Italy
Duration: September 2017 - December 2018 (Classes: September 2017 - April 2018; Internship and field project: May - December 2018)
Total ECTS: 70

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The program aims at preparing students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business.

The Master is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual or group projects, also commissioned by companies and business organizations and seminars.
 

Learning objectives

The Master aims at developing knowledge, competences and abilities in order to analyze the international markets and to assume managerial, commercial and marketing responsibilities. It enables students to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organizational ones. A classroom mix of different competencies will benefit the learning environment and allow students to share different perspectives of the marketing field. The Master aims at training professionals able to comprehend and put into action a cross-cultural approach in the negotiation and strategy development phase. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Students will be required to undertake an internship at one of the Master’s partner companies, either in Italy or abroad. 

 

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